"Special Sizes"

screenshot from
macys.com

Dear Major Department Stores,

I am what you and most people today would call a "plus-size" woman. And while I'm glad the world has come as far as it has in acceptance of and fashion for women of my size, when I go to your website, and I see this (screenshot, right), I have a few thoughts:

My size is not "special." It's just...the size that I am.

My size is bigger than some people's and smaller than others'.

My size should not mean that to you, I am a whole separate category. Apparently, to you, I'm not "Women"; I'm a "Special Size." (As are "Juniors" and "Petite"s.) Um...seriously??

screenshot from
nordstrom.com

What if, instead of lumping everyone not in "Misses" (who came up with these category names, anyway?) into "Special Sizes," you just put all clothing for women under...oh, I don't know, "Women's Apparel"?

And if not everything comes in every size, then feel free to have a "Shop by Size" section in your navigation...in addition to the general categories and subcategories.

If you did that, then maybe--just maybe--more women would be inclined to shop at your store, because they wouldn't feel like that store is treating them based on their size and not on the fact that they are women.